Welcome
To a space where we promote women to not only to be comfortable in their clothes, but to be confident with their curves.
About Our Story
During the pandemic our careers were put on hold and it allowed some time for us to have the opportunity to brainstorm what our next steps would be. We the founders, Shanice Johnson and LaTonja Lee are both Athletic Trainers. Due to restrictive and calamitous environment caused by COVID-19, we found ourselves unable to continue working with our respective sports teams for several months. As the pandemic precluded our lives of normalcy, we decided to take the opportunity to invest in what we believe is a need in our profession, as well as many others.
As Athletic Trainers we are constantly moving and need attire that accommodates our body type and level of activity. Our vision is to create a clothing line for women who work long hours, sweat and maneuver constantly. “Comfortability with integrity for professional working women” is our mantra.
Support
Company Fundraiser
As women we have a responsibility to promote self-confidence, respect, overall excellence, and encourage other women to be proud of their body and promote positive body image. This clothing line is to create a platform for women to be proud of their curves, regardless of size, in comfort and décor. As professionals we enjoy looking our best on the go, at home, or while we work, and this clothing line was developed, on our founding principles, with that in mind. We want every woman to feel beautiful, comfortable, and confident while executing their work duties.
It is with that in mind that we come to you, our family and friends, asking for financial support to assist us in getting this endeavor started. We have patented our company name, bought the domain and website, and purchased our LLC. We need assistance for manufacturing costs and production of the items. Any amount you can give will be helpful!
We are looking to create a legacy for black women entrepreneurship as well as impact the fashion industry.
Thank you,
LaTonja Lee and Shanice Johnson